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EXIT | Florian Reinhardt

Past viewing_room
7 - 30 July 2022
  • EXIT | FLORIAN REINHARDT

  • “Most ideas that are successful are ludicrously simple. Successful ideas generally have the appearance of simplicity because they seem inevitable.”

     

    - Sol Lewitt,

    Paragraphs on Conceptual Art.

    • Florian Reinhardt FR 975 / New York City / At the Gallery, 2012 100 x 100 cm Archival inkjet print Edition of 3 plus 1 artist's proof
      Florian Reinhardt
      FR 975 / New York City / At the Gallery, 2012
      100 x 100 cm
      Archival inkjet print
      Edition of 3 plus 1 artist's proof
  • Exit signs, waypoints punctuating our daily experience. Ubiquitous to the point of banality, we see without seeing these signifiers of our constructed realities. Photographs of exit signs – deliberately affectless, depersonalised, and repetitive – are both a reflection on Warhol’s multiple ‘assembly line’ works, and a subversive appropriation of  our global language.

    • Florian Reinhardt FR 057 / Los Angeles, Sunset Blvd. / The Viper Room, 2012 100 x 100 cm Archival inkjet print Edition of 3 plus 1 artist's proof
      Florian Reinhardt
      FR 057 / Los Angeles, Sunset Blvd. / The Viper Room, 2012
      100 x 100 cm
      Archival inkjet print
      Edition of 3 plus 1 artist's proof
    • Florian Reinhardt FR 520 / New York City / Mission Chinese, 2014 100 x 100 cm Archival inkjet print Edition of 3 plus 1 artist's proof
      Florian Reinhardt
      FR 520 / New York City / Mission Chinese, 2014
      100 x 100 cm
      Archival inkjet print
      Edition of 3 plus 1 artist's proof
    • Florian Reinhardt FR 085 / Las Vegas / Golden Nugget Hotel, 2010 100 x 100 cm Archival inkjet print Edition of 3 plus 1 artist's proof
      Florian Reinhardt
      FR 085 / Las Vegas / Golden Nugget Hotel, 2010
      100 x 100 cm
      Archival inkjet print
      Edition of 3 plus 1 artist's proof
  • This series of 1024 exit signs, taken over ten years as spontaneous gestures, not staged or planned, form a coherent pictorial strategy. Inverting a telescope on the mundane, the signs are photographed close-up, with minimal background context. Depriving the viewer of scale and cultural references, the signs are universalised, and elevated to the realm of symbol. Drawing on Adorno’s theory of Mimesis, they form an archive, framed like specimens pinned on a card.

    • Florian Reinhardt FR 279 / New York / The NoMad Hotel, 2013 100 x 100 cm Archival inkjet print Edition of 3 plus 1 artist's proof
      Florian Reinhardt
      FR 279 / New York / The NoMad Hotel, 2013
      100 x 100 cm
      Archival inkjet print
      Edition of 3 plus 1 artist's proof
    • Florian Reinhardt FR 507 / Chicago / Hotel Lobby, 2014 100 x 100 cm Archival inkjet print Edition of 3 plus 1 artist's proof
      Florian Reinhardt
      FR 507 / Chicago / Hotel Lobby, 2014
      100 x 100 cm
      Archival inkjet print
      Edition of 3 plus 1 artist's proof
    • Florian Reinhardt FR 286 / New York City / Brooklyn / Tattoo Studio, 2016 100 x 100 cm Archival inkjet print Edition of 3 plus 1 artist's proof
      Florian Reinhardt
      FR 286 / New York City / Brooklyn / Tattoo Studio, 2016
      100 x 100 cm
      Archival inkjet print
      Edition of 3 plus 1 artist's proof
    • Florian Reinhardt FR 098 / Los Angeles, Sunset Blvd. / The Roxy, 2016 100 x 100 cm Archival inkjet print Edition of 3 plus 1 artist's proof
      Florian Reinhardt
      FR 098 / Los Angeles, Sunset Blvd. / The Roxy, 2016
      100 x 100 cm
      Archival inkjet print
      Edition of 3 plus 1 artist's proof
  • But the series moves beyond the obvious readymade associations, with each work serving not only as a reminder of a specific place and time, but as a trigger for situational awareness and philosophical reflection. Corresponding to situation where the artist felt physically present but mentally detached, each exit sign led to a moment of clarity, a call to action.

    • Florian Reinhardt FR 913 / Santa Monica / Parking Slot, 2018 100 x 100 cm Archival inkjet print Edition of 3 plus 1 artist's proof
      Florian Reinhardt
      FR 913 / Santa Monica / Parking Slot, 2018
      100 x 100 cm
      Archival inkjet print
      Edition of 3 plus 1 artist's proof
    • Florian Reinhardt FR 397 / Los Angeles / Santa Monica / Chez Jay, 2012 100 x 100 cm Archival inkjet print Edition of 3 plus 1 artist's proof
      Florian Reinhardt
      FR 397 / Los Angeles / Santa Monica / Chez Jay, 2012
      100 x 100 cm
      Archival inkjet print
      Edition of 3 plus 1 artist's proof
    • Florian Reinhardt FR 136 / Miami / Homestead-Miami Speedway, 2019 100 x 100 cm Archival inkjet print Edition of 3 plus 1 artist's proof
      Florian Reinhardt
      FR 136 / Miami / Homestead-Miami Speedway, 2019
      100 x 100 cm
      Archival inkjet print
      Edition of 3 plus 1 artist's proof
  • The exit signs are more than a physical navigation point, they aim to create an awareness of the situations we find ourselves in. They are a signal to wake up, to be present.

    • Florian Reinhardt FR 169 / Los Angeles, Sunset Blvd. / Whisky a Go Go, 2017 100 x 100 cm Archival inkjet print Edition of 3 plus 1 artist's proof
      Florian Reinhardt
      FR 169 / Los Angeles, Sunset Blvd. / Whisky a Go Go, 2017
      100 x 100 cm
      Archival inkjet print
      Edition of 3 plus 1 artist's proof
  • In this constructed reality, the exit sign is a catalyst for reflection: who am I, what am I, where am I going?

    • Florian Reinhardt FR 039 / Los Angeles, Sunset Blvd. / Rainbow Bar and Grill, 2009 100 x 100 cm Archival inkjet print Edition of 3 plus 1 artist's proof
      Florian Reinhardt
      FR 039 / Los Angeles, Sunset Blvd. / Rainbow Bar and Grill, 2009
      100 x 100 cm
      Archival inkjet print
      Edition of 3 plus 1 artist's proof
    • Florian Reinhardt FR 005 / New York / Soho, 2015 100 x 100 cm Archival inkjet print Edition of 3 plus 1 artist's proof
      Florian Reinhardt
      FR 005 / New York / Soho, 2015
      100 x 100 cm
      Archival inkjet print
      Edition of 3 plus 1 artist's proof
    • Florian Reinhardt FR 368 / New York, Brooklyn / Italian Food Bar, 2015 100 x 100 cm Archival inkjet print Edition of 3 plus 1 artist's proof
      Florian Reinhardt
      FR 368 / New York, Brooklyn / Italian Food Bar, 2015
      100 x 100 cm
      Archival inkjet print
      Edition of 3 plus 1 artist's proof
    • Florian Reinhardt FR 1019 / Miami / The Plymouth Hotel, 2018 100 x 100 cm Archival inkjet print Edition of 3 plus 1 artist's proof
      Florian Reinhardt
      FR 1019 / Miami / The Plymouth Hotel, 2018
      100 x 100 cm
      Archival inkjet print
      Edition of 3 plus 1 artist's proof
  • At times we navigate our lives on auto-pilot. The exit signs speak of an urgency: be present.

  • About Florian Reinhardt

    About Florian Reinhardt

    Florian Reinhardt (b. 1978) has 20 years of experience in the Film business. He is one of the most successful producers of Reality Television, which isn't his dream. The missing freedom of his childhood inspired his love of stories and pictures. Words are beautiful, pictures even more so. His passion for capturing signs over many years of travelling has now grown into a significant body of work, comprising over 1.000 EXIT signs. It started in South Beach Miami. An EXIT sign with two lights on top, one which was broken. It seemed to reflect his mood: physically present, mentally not. EXIT.

    The EXIT signs can be old, new, beat up or polished. They are always there. Everywhere. They in some way mirror life: they are placed where life is writing it's story and they always show the way out. For the artist EXIT is an opportunity to let go of the captivity of compulsion, and be to present.  
     
    He currently lives and works in Cologne, Germany. 

    DOWNLOAD FULL BIO & CV >

     

  • Press

    • Florian Reinhardt | Frankfurter Allgemeine
      Press

      Florian Reinhardt | Frankfurter Allgemeine

      April 13, 2022
      An article on Florian Reinhardt's EXIT series. Read the full piece here .
    • Florian Reinhardt and the 'Exit' Concept | ARTE
      Press

      Florian Reinhardt and the "Exit" Concept | ARTE

      March 4, 2022
      A video on Florian Reinhardt's EXIT photograph concept and series. Watch the video here .
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